Living inside Mobile Social

In this paper I analyze what is emerging in the new frontiers of mobile media, where social media, global positioning systems (GPS)—including location-based services (LBS)—and mobile phones are merging. In addition, I will analyze the implications of the precious heritage that portable media might receive from the mobile phone. To substantiate my analysis, I take into account two examples: (1) the QR codes, and (2) Google Glass, both of which introduce forms of augmented reality in public spaces. Further, the conceptual framework on which both of these innovations are rooted is examined. I challenge the simple “more communication is better” idea that inspires them, and I show that this belief is wrong and that only by rejecting it will it be possible to improve these innovations. At the same time, I also stress that with these two technological inventions the lack of reflection on the role of 58 Living Inside Social Mobile Information human body inside mediated communication continues. Finally, I discuss the possible social consequences of this indifference, as well as of the shift from mediated communication to mediated perception of reality, showing that we need to rethink the design of these technological advancements.